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There are (at least) 4 ways to send a video in your emails. And that it addresses the needs of your recipients. You need to make sure that your video actually adds value to your email. Whatever you choose, keep in mind that adding videos in your emails just for the sake of it won’t do you much good. Well, there are quite a few options you can pick from. But what kind of videos should you add to your emails? And how do you email a video? What videos should you include in your emails? Last but not least, a Campaign Monitor study showed that videos can help decrease your unsubscribe rates by nearly 26%. According to research, 64% of users are more likely to buy after watching a video. If you’re planning to sell a product, you should add a video in your email. When Wistia included a video thumbnail in their email, their click-through rates skyrocketed ( +41%). According to Backlinko, using the word “video” in your subject line can boost open rates by up to 19%. So it’s no surprise that marketers are starting to use them in emails more often.Īnd so far, the results are spectacular. They’re a fun and engaging way to share information. Videos are becoming increasingly popular. Ready? Then let’s jump in ⤵️ Why use videos in your emails? What videos you should include in your emails. In this quick guide, we’ll show you how to effectively utilize the power of video in your emails.īy the end of this article, you’ll know why you should use videos in your emails. But when paired with email, they become even more formidable. What videos should you include in your emails?.